We are a leading manufacturer and supplier of WS 12, a high-performance cooling agent widely used in cosmetics, food, personal care, and pharmaceutical formulations. Unlike menthol, WS 12 offers an intense and long-lasting cooling effect without the characteristic minty odor or flavor. WS 12 belongs to the family of synthetic menthyl derivatives and is known for its superior thermal cooling sensation, minimal irritation, and excellent stability even under high-temperature processing.
Applications of WS-12
1. Personal Care & Cosmetics
- Toothpaste and mouthwash
- Shampoos and hair tonics
- Skin creams and lotions
- Aftershave and deodorants
- Lip balms
2. Food & Beverages
- Chewing gum
- Confectionery
- Flavored water and soft drinks
- Oral cooling candies
3. Pharmaceuticals
- Topical pain-relief creams
- Cough syrups and throat lozenges
- Nasal sprays and inhalers
4. Tobacco and Vaping Products
- E-liquids
- Nicotine pouches and chewing tobacco
Key Features of WS-12
High cooling intensitywith smooth sensory feel
Odorless & tastelesssuitable for flavor-sensitive applications
No burning or tinglingoften associated with menthol
Heat stabilitymaintains effectiveness in formulations exposed to heat
Low dosage requirementeffective at 10–100 ppm depending on use
Anshul Specialty Molecules Private Limited
Flexcel Park, C Wing, 2nd Floor, S. V. Road, Near 24 Karat Multiplex, Jogeshwari (West), Mumbai 400 102.
Ph : + 91 22 62252900 | info@anshulchemicals.com
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